/* ─── SEO NATURAL — DESIGN SYSTEM V6 ────────────────────────────────────────── */
:root {
  --seo: #E0734B;       /* SEO terracotta (new brand) */
  --seo2: #D97757;
  --seo-light: var(--accent-12);
  --seo-border: var(--shadow-accent);
  --dp: #181818;
  --dp2: #2D2D2D;
  --cream: #FAF8F5;
  --ink: #181818;
  --ink2: #374151;
  --muted: #6b7280;
  --border: rgba(18, 18, 18, 0.1);
  --white: #ffffff;
}
*, *::before, *::after { box-sizing: border-box; }
body { font-family: 'Outfit', sans-serif; background: var(--cream); color: var(--ink); }

.section-inner { max-width: 1200px; margin: 0 auto; padding: 0 24px; }
.section-inner--narrow { max-width: 800px; margin: 0 auto; padding: 0 24px; }
.text-center { text-align: center; }
.section-badge { display: inline-flex; align-items: center; gap: 8px; background: var(--seo-light); border: 1px solid var(--seo-border); color: var(--seo2); font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; padding: 5px 14px; border-radius: 999px; margin-bottom: 20px; }
.section-h2 { font-size: clamp(28px,3.5vw,44px); font-weight: 900; line-height: 1.15; letter-spacing: -0.02em; color: var(--ink); margin-bottom: 16px; }
.section-h2 .italic-seo { color: var(--seo); font-style: italic; }
.section-intro { font-size: 17px; color: var(--muted); line-height: 1.65; margin-bottom: 24px; }
.italic-seo { color: var(--seo); font-style: italic; }

.btn-primary, .btn-secondary, .btn-outline, .btn-ok {
  display: inline-flex; align-items: center; justify-content: center; gap: 6px;
  padding: 14px 28px; border-radius: 999px; font-weight: 800; font-size: 15px;
  text-decoration: none; transition: background 0.2s, transform 0.2s; border: none; cursor: pointer;
}
.btn-primary { background: var(--seo); color: #fff; }
.btn-primary:hover { background: var(--seo2); transform: translateY(-2px); }
.btn-secondary { background: transparent; color: #181818; border: 1px solid #e5e7eb; }
.btn-secondary:hover { background: #f3f4f6; }
.btn-outline { background: transparent; color: var(--seo); border: 1px solid var(--seo); }
.btn-outline:hover { background: var(--seo-light); }
.btn-ok { background: transparent; color: #181818; border: 1px solid #e5e7eb; }
.btn-ok:hover { background: #f3f4f6; }
.btn-block { width: 100%; }

.breadcrumb-bar { margin-bottom: 24px; }
.breadcrumb-inner { display: flex; align-items: center; gap: 8px; font-size: 13px; color: #9ca3af; flex-wrap: wrap; }
.breadcrumb-inner a { color: #6b7280; text-decoration: none; }
.breadcrumb-inner a:hover { color: #181818; }
.bc-sep { opacity: 0.4; }
.breadcrumb-inner span[aria-current] { color: #181818; font-weight: 600; }

/* HERO */
.hero-section2 { background: #fff; padding: 120px 24px 100px; position: relative; overflow: hidden; }
.hero-glow-1 { position: absolute; top: -100px; left: -100px; width: 500px; height: 500px; background: radial-gradient(circle, #e0734b59 0%, transparent 60%); pointer-events: none; }
.hero-glow-2 { position: absolute; bottom: -80px; right: -80px; width: 400px; height: 400px; background: radial-gradient(circle, #e0734b59 0%, transparent 60%); pointer-events: none; }
.hero-inner { max-width: 1200px; margin: 0 auto; display: grid; grid-template-columns: 1fr 420px; gap: 60px; align-items: center; }
.hero-label { display: inline-flex; align-items: center; gap: 8px; background: rgba(224, 115, 75, 0.15); border: 1px solid rgba(224, 115, 75, 0.3); padding: 6px 16px; border-radius: 999px; font-size: 13px; font-weight: 600; color: #E0734B; margin-bottom: 20px; }
.hero-label-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--seo); animation: pulse-dot 2s infinite; }
@keyframes pulse-dot { 0%,100%{opacity:1;transform:scale(1)} 50%{opacity:.4;transform:scale(1.4)} }
.hero-h1 { font-size: clamp(36px,4.5vw,60px); font-weight: 900; line-height: 1.05; letter-spacing: -0.03em; color: #181818; margin-bottom: 20px; }
.hero-sub { font-size: 17px; line-height: 1.65; color: #6b7280; margin-bottom: 36px; max-width: 520px; }
.hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; }
.hero-form-wrapper { background: var(--white); border: 1px solid var(--border); border-radius: 20px; padding: 32px; box-shadow: 0 4px 12px rgba(24, 24, 24, 0.05); }
.hero-form-wrapper h3 { font-size: 22px; font-weight: 800; color: var(--ink); margin-bottom: 6px; }
.hero-form-wrapper > p { font-size: 14px; color: var(--muted); margin-bottom: 24px; }
.hero-form { display: flex; flex-direction: column; gap: 12px; }
.hero-form .form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.hero-form input, .hero-form select { width: 100%; padding: 12px 16px; border-radius: 10px; background: var(--cream); border: 1px solid var(--border); color: var(--ink); font-family: 'Outfit', sans-serif; font-size: 14px; outline: none; transition: 0.2s; }
.hero-form input::placeholder { color: var(--muted); }
.hero-form select { color: var(--ink); }
.hero-form select option { background: var(--white); }
.hero-form input:focus, .hero-form select:focus { border-color: var(--seo); background: var(--white); }
.hero-form .btn-primary { margin-top: 8px; padding: 16px; font-size: 16px; }

/* SERVICES CARDS */
.section-services { background: var(--cream); padding: 100px 0; }
.services-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 24px; margin-top: 48px; }
.service-card { background: var(--white); border: 1px solid var(--border); border-radius: 20px; padding: 36px 32px; transition: transform 0.2s, box-shadow 0.2s; }
.service-card:hover { transform: translateY(-4px); box-shadow: 0 16px 40px rgba(45,16,96,0.06); }
.service-card-icon { font-size: 36px; margin-bottom: 16px; }
.service-card h3 { font-size: 20px; font-weight: 900; color: var(--ink); margin-bottom: 12px; }
.service-card p { font-size: 15px; color: var(--muted); line-height: 1.6; margin: 0; }

/* PROCESS */
.section-process { background: var(--dp); padding: 100px 0; }
.section-process .section-h2 { color: #fff; }
.process-hz-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; margin-top: 48px; }
.pr-hz-step { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.1); border-radius: 16px; padding: 32px 24px; text-align: center; }
.pr-icon { width: 60px; height: 60px; background: var(--seo); color: #fff; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-size: 20px; font-weight: 900; margin: 0 auto 20px; box-shadow: 0 8px 20px rgba(224, 115, 75, 0.3); }
.pr-hz-step h4 { font-size: 18px; font-weight: 800; color: #fff; margin-bottom: 10px; }
.pr-hz-step p { font-size: 14px; color: rgba(255,255,255,0.65); line-height: 1.6; margin: 0; }

/* FORFAITS PRICING */
.section-forfaits { background: var(--cream); padding: 100px 0; }
.pricing-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; margin-top: 48px; }
.price-card { background: var(--white); border: 1px solid var(--border); border-radius: 20px; padding: 40px 32px; display: flex; flex-direction: column; position: relative; }
.price-card--featured { background: var(--dp); border-color: transparent; box-shadow: 0 20px 50px rgba(45,16,96,0.12); transform: scale(1.03); }
.price-featured-badge { position: absolute; top: -14px; left: 50%; transform: translateX(-50%); background: var(--seo); color: #fff; font-size: 12px; font-weight: 800; padding: 5px 18px; border-radius: 999px; white-space: nowrap; }
.price-tier { font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--muted); margin-bottom: 12px; }
.price-card--featured .price-tier { color: rgba(255,255,255,0.5); }
.price-cadence { font-size: 14px; color: var(--seo); font-weight: 700; font-style: italic; margin-bottom: 8px; }
.price-card--featured .price-cadence { color: #FFAD80; }
.price-desc { font-size: 14px; color: var(--muted); line-height: 1.5; margin-bottom: 24px; flex-grow: 1; }
.price-card--featured .price-desc { color: rgba(255,255,255,0.65); }
.price-features { list-style: none; padding: 0; margin: 0 0 32px; }
.price-features li { font-size: 14px; color: var(--ink2); padding: 7px 0 7px 22px; position: relative; border-bottom: 1px solid var(--border); }
.price-card--featured .price-features li { color: rgba(255,255,255,0.8); border-color: rgba(255,255,255,0.08); }
.price-features li::before { content: "✓"; color: var(--seo); position: absolute; left: 0; font-weight: 900; }
.btn-forfait { display: flex; align-items: center; justify-content: center; padding: 14px 24px; border-radius: 999px; font-weight: 800; font-size: 15px; text-decoration: none; border: 1px solid var(--border); color: var(--ink); transition: background 0.2s, transform 0.2s; }
.btn-forfait:hover { background: var(--seo-light); transform: translateY(-2px); }
.btn-forfait--featured { background: var(--seo); color: #fff; border: none; }
.btn-forfait--featured:hover { background: var(--seo2); }

/* WHY */
.section-why { background: var(--cream); padding: 100px 0; }
.why-layout { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; }
.why-cards { display: flex; flex-direction: column; gap: 20px; }
.why-card-horiz { background: var(--white); border: 1px solid var(--border); border-radius: 16px; padding: 24px; display: flex; gap: 20px; align-items: flex-start; transition: transform 0.2s; }
.why-card-horiz:hover { transform: translateY(-3px); }
.wh-icon { width: 48px; height: 48px; background: var(--seo-light); border-radius: 12px; display: flex; align-items: center; justify-content: center; font-size: 24px; flex-shrink: 0; }
.why-card-horiz h3 { font-size: 17px; font-weight: 800; color: var(--ink); margin-bottom: 6px; }
.why-card-horiz p { font-size: 14px; color: var(--muted); line-height: 1.6; margin: 0; }
.why-text p { font-size: 16px; color: var(--ink2); line-height: 1.65; }

/* FEATURES */
.section-features { background: var(--dp); padding: 100px 0; }
.section-features .section-h2 { color: #fff; margin-bottom: 48px; }
.features-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 20px; }
.ft-card { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.08); border-radius: 16px; padding: 24px; transition: background 0.2s; }
.ft-card:hover { background: rgba(255,255,255,0.07); }
.ft-icon { width: 44px; height: 44px; background: rgba(224, 115, 75, 0.15); border-radius: 10px; display: flex; align-items: center; justify-content: center; font-size: 20px; margin-bottom: 16px; }
.ft-card h4 { font-size: 16px; font-weight: 800; color: #fff; margin-bottom: 8px; }
.ft-card p { font-size: 14px; color: rgba(255,255,255,0.6); line-height: 1.5; margin: 0; }

/* CTA MID */
.section-cta-mid { background: linear-gradient(135deg, var(--seo) 0%, var(--seo2) 100%); padding: 80px 24px; text-align: center; }
.cta-mid-inner { max-width: 680px; margin: 0 auto; }
.cta-mid-inner h2 { font-size: clamp(28px,3.5vw,42px); font-weight: 900; color: #fff; line-height: 1.15; margin-bottom: 16px; }
.cta-mid-inner p { font-size: 17px; color: rgba(255,255,255,0.85); line-height: 1.6; margin-bottom: 36px; }
.btn-cta-white { background: #fff; color: var(--seo); display: inline-flex; align-items: center; gap: 8px; padding: 16px 32px; border-radius: 999px; font-weight: 800; font-size: 16px; text-decoration: none; transition: background 0.2s, transform 0.2s; }
.btn-cta-white:hover { background: rgba(255,255,255,0.9); transform: translateY(-2px); }

/* METRICS */
.metrics-row { display: grid; grid-template-columns: repeat(4,1fr); gap: 20px; margin-top: 40px; }
.metric-card-horiz { background: var(--white); border-radius: 16px; padding: 24px; border: 1px solid var(--border); text-align: center; }
.metric-card-horiz .val { font-size: 36px; font-weight: 900; color: var(--ink); line-height: 1; margin-bottom: 6px; }
.metric-card-horiz .lbl { font-size: 13px; font-weight: 600; color: var(--muted); text-transform: uppercase; letter-spacing: 0.05em; }
.section-metrics { background: var(--cream); padding: 80px 24px; text-align: center; }
.metrics-inner { max-width: 1200px; margin: 0 auto; }
.section-metrics h2 { font-size: 32px; font-weight: 900; margin-bottom: 8px; }
.section-metrics > div > p { color: var(--muted); margin-bottom: 32px; font-size: 16px; }
.certif-logos { display: flex; justify-content: center; gap: 16px; flex-wrap: wrap; margin-bottom: 32px; }
.logo-pill { background: var(--white); border: 1px solid var(--border); padding: 8px 18px; border-radius: 999px; font-size: 13px; font-weight: 700; color: var(--ink); }

/* CTA BOTTOM */
.section-cta-bottom { background: var(--dp); padding: 100px 24px; text-align: center; color: #fff; }
.cta-bottom-inner { max-width: 620px; margin: 0 auto; }
.section-cta-bottom h2 { font-size: clamp(28px,4vw,44px); font-weight: 900; line-height: 1.1; margin-bottom: 16px; }
.section-cta-bottom p { font-size: 18px; color: rgba(255,255,255,0.7); margin-bottom: 40px; }
.cta-b-btns { display: flex; justify-content: center; gap: 16px; flex-wrap: wrap; }

/* FAQ */
.section-faq { background: var(--cream); padding: 100px 0; }
.faq-list { display: flex; flex-direction: column; margin-top: 40px; }
.faq-item { border-bottom: 1px solid var(--border); overflow: hidden; }
.faq-item:first-child { border-top: 1px solid var(--border); }
.faq-btn { width: 100%; background: none; border: none; padding: 22px 0; display: flex; align-items: center; justify-content: space-between; gap: 12px; font-size: 17px; font-weight: 700; color: var(--ink); text-align: left; cursor: pointer; font-family: 'Outfit', sans-serif; transition: color 0.2s; }
.faq-btn:hover { color: var(--seo); }
.faq-icon-wrap { width: 30px; height: 30px; background: var(--white); border: 1px solid var(--border); border-radius: 50%; display: flex; align-items: center; justify-content: center; font-size: 18px; color: var(--seo); flex-shrink: 0; transition: transform 0.3s, background 0.2s; }
.faq-item.open .faq-icon-wrap { transform: rotate(45deg); background: var(--seo); color: #fff; border-color: var(--seo); }
.faq-body { max-height: 0; overflow: hidden; transition: max-height 0.35s ease; }
.faq-item.open .faq-body { max-height: 500px; }
.faq-body-inner { padding: 0 0 20px; font-size: 16px; color: var(--muted); line-height: 1.7; text-align: left; }

/* AUDIT CHECKLIST (audit page) */
.audit-checks { display: flex; flex-direction: column; gap: 16px; margin-top: 40px; }
.audit-check-item { background: var(--white); border: 1px solid var(--border); border-radius: 12px; padding: 20px 24px; display: flex; align-items: flex-start; gap: 20px; }
.audit-check-icon { font-size: 28px; flex-shrink: 0; }
.audit-check-item h4 { font-size: 17px; font-weight: 800; color: var(--ink); margin-bottom: 6px; }
.audit-check-item p { font-size: 14px; color: var(--muted); line-height: 1.6; margin: 0; }

/* CASE STUDIES */
.section-cases { background: var(--dp); padding: 100px 0; }
.cases-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; margin-top: 48px; }
.case-card { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.1); border-radius: 18px; padding: 32px 28px; }
.case-sector { font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--seo); margin-bottom: 12px; }
.case-location { font-size: 18px; font-weight: 900; color: #fff; margin-bottom: 12px; }
.case-result { font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.6; }
.case-stat { font-size: 36px; font-weight: 900; color: var(--seo); margin-top: 20px; }
.case-stat-lbl { font-size: 12px; color: rgba(255,255,255,0.5); text-transform: uppercase; letter-spacing: 0.06em; }

/* RESPONSIVE */
@media (max-width: 1024px) { .hero-inner { grid-template-columns: 1fr 340px; } .features-grid { grid-template-columns: repeat(3,1fr); } }
@media (max-width: 900px) {
  .hero-inner, .why-layout, .services-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-form-wrapper { max-width: 500px; margin: 0 auto; }
  .metrics-row, .features-grid, .process-hz-grid, .pricing-grid, .cases-grid { grid-template-columns: repeat(2,1fr); }
  .price-card--featured { transform: none; }
}
@media (max-width: 600px) {
  .hero-section2 { padding: 90px 16px 60px; }
  .metrics-row, .features-grid, .process-hz-grid, .pricing-grid, .cases-grid { grid-template-columns: 1fr; }
  .hero-form .form-row { grid-template-columns: 1fr; }
  .cta-b-btns { flex-direction: column; align-items: center; }
}